COVID-19 PSA for Global Health

Images are a robust tool for communication during crisis times. This series of posters were designed to convey relevant information in times of pandemics.

 

The Global Health Department at Mount Sinai identified differentiated audiences to tailor relevant messaging on COVID-19 prevention based on their needs and context. These groups of people are both part of the local population that the health system serves in New York City and global communities. Audiences can benefit from the information from reliable sources, such as the CDC and the WHO, translated into a more approachable language.

General Messaging

Audience 1: Fearless Young Adults

Audience 2: Children & Families

Audience 3: Isolated Individuals

Audience 4: Vulnerable Minorities

Audience 5: At Risk Populations

Audience 6: Ill Informed Individuals

Audience 7: Social Activists

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COVID-19 ACTION FUND FOR AFRICA